WW is best-known for its edgy, thought-provoking and informative delivery of news and entertainment.
The brandhas a unique pulse on local food, craft beer, the emerging cannabis industry, arts, culture and the music scene.
As a well-established news outlet, WW's reach extends well beyond the newspaper's 70,000 readers; it is a community of more than 500,000+ Portlanders strong.
+ wweek.com delivers more than 1,500,000 page views per month
+ 80,000+ Facebook fans
+ 100,000+ Twitter followers
+ 32,000+ Instagram followers
+ 28,000 opt-in email subscribers
+ 13 events that sell out using only in-house marketing efforts
Because of its remarkable and robust reach, developing strategic advertising campaigns that leverage WW's print, digital and event platforms are key for soaking up maximum eyeballs.
As WW's first-ever Digital Account Executive, I specialized in presenting the brand's digital solutions to clients and creating campaigns that deliver significant results and engage appropriate audiences.
I built a fresh desk of clients from scratch. This involved prospecting 1,053 local and national brands and maintaining successful relationships with 150+ paying advertisers (never previously contacted by WW).
In my first six months, I helped the sales team increase their digital sales by more than 50 percent.
For my clients, I served as the first point of contact. I led discovery meetings, campaign development, asset creation, billing and campaign reporting. I worked with clients with budgets of $150 to $85k / year.
WW's digital solutions include promoted Facebook, Instagram and Twitter posts, newsletter mentions in WW's weekly and Potlander newsletters, exclusive newsletters, sponsored content, run-of-site campaigns and sponsored event listings on WW's calendar.
WW's print solutions include advertising in its weekly newspaper and and its seven annual magazine publications sold at Powell's Bookstore (Restaurant Guide, Going Coastal Magazine, Happy Hour + Bar Magazine, Finder, Beer Magazine, Portlander Magazine, Hood Life Magazine).
Below are the local and national clients I served utilizing WW's print, digital and events platforms //
NEVER Coffee Lab, A concept created by Juliet Zulu, a film and content studio in Portland, Oregon. The campaign included a spread (inside front cover and inside back cover) in Willamette Week's Coffee Guide issue that came out November 8, 2017 -- the Wednesday morning after the 2016 presidential election. The spread acted as pullout poster that NEVER Coffee Lab took to social media to explain via a series of Instagram posts.
River City Bicycles,Portland's go-to shop for bike care in arguably what is the nation's most bike-friendly city. The campaign included a weekly front-of-book, right-hand page print campaign coupled with sporadic digital efforts. During Portland's Snowpocalypse 2017, we published a promoted Facebook post targeting frustrated commuters with promotions for River City's Specialized Turbo e-bike.
Cannador,premium cannabis storage brand that focuses on functional design and balanced humidity for the home. The campaign came after a positive review in Willamette Week's Potlander. The campaign included various print ads and a feature in our Holiday Gift Guide special advertorial shopping sections that was blasted out via newsletter.
Jayne, a trendy dispensary that is "so comfortable your mom would like it." The campaign included consistently branded twice-monthly print ads coupled with mobile impressions on wweek.com, an exclusive newsletter blasted out to Potlander subscribers, newsletter mentions for the dispensary's "Green Friday" holiday promotions, magazine ads and an event sponsorship (pint glass stuffer, coupon) at Willamette Week's Beer Pro/Am event, celebrated just blocks from Jayne's shop.
Champagne Safari,Main Squeeze and Infinite Vision present an all day soirée of club vibes in the daytime for a patio takeover at Cyril's at Clay Pigeon Winery. This campaign included a promoted Facebook post, sponsored calendar listing and impressions on wweek.com to ensure we targeted the millennial demographic with this trendy house music event.
Lumber Room, an art exhibition space that is open to the public only rarely and exhibits only the most contemporary art. The campaign included full page ads in Fall Arts Preview and New Years Eve issue plus impressions on wweek.com.
Alberta Vet Care,a full service animal hospital providing veterinary care to dogs, cats and small pets. The campaign began after the clinic was announced Willamette Week's Best of Portland Best Veterinary Practice and included a weekly print ad with digital impressions and neighborhood sponsorship in Finder magazine.
Kenton Animal Hospital, an independent, female owned, integrative veterinary care clinic established in 2016. The campaign included a 1/2 page ad in WW's first newspaper issue of 2017, the Health and Wellness issue announcing its opening.
Infinite Vision,a Portland based music event company. The campaign included an ad in WW's Music Fest NW issue announcing the festival lineup plus a mobile interstitial to soak up festival-goers checking wweek.com for festival details. The campaign also involved a proposed custom event series called LOCAL_CUT.
Inner Gate Acupuncture,a healing environment where patients are educated and guided to achieve improved health. The campaign included a sponsored content campaign to increase SEO for the clinic voted Best Acupuncture in Portland in Willamette Week's Best of Portland Readers Poll plus a promoted Facebook post six months later to drive additional traffic back to the content.