Responsible for overall management of the company’s communication department. Planned, developed and implemented marketing strategies, campaigns and public relations efforts that drove sales for Portland Juice Co.
PR // Responsible for enhancing Portland Juice Co.’s image and position within the marketplace and the general public through consistent efforts across platforms. Served as brand representative for media outlets. Coordinated beverage collaboration with Reyka Vodka and served as spokesperson during live news segment with KATU news channel.
Digital // Responsible for identifying Portland Juice Co.’s digital marketing objectives and establishing best practices. Monitored web traffic metrics and boosted web presence through SEO. Created content for website, e-news, Yelp, Google+, Facebook, Instagram and Twitter accounts. Managed list of 5.5k+ opt-in e-newsletter subscribers with above-industry-average CTR. Built strong client relationships through social media interaction and exclusive influencer groups of industry leaders.
Events // Served as lead for special event partnership coordination, promotion and execution with brands that align with Portland Juice Co.’s ethos. Maintained ongoing relationships with partners including Nike, Adidas, Fred Meyer, OHSU, Barre3, Burn Cycle, OrangeTheory, The Lab x Burn, Portland Night Market, EcoTrust, Bensimon Center, Portland State University, Jacobsen Salt Co. and farmers markets. Established events criteria and implemented evaluation system relevant to ROI and financial objectives.
Design // Responsible for editorial direction, design, production and distribution of marketing materials. Facilitated the appearance of all print and digital materials including brochures, rewards program, coupons and other deliverables. Monitored trends and conducted market research for logo redesign project facilitated through 99Designs website.
PORTLAND BRIDE & GROOM
Portland Bride & Groom is published just twice during the year, making social media the most important tool to keep readers engaged year-round.
As Senior Account Executive for Portland Bride & Groom, I elected to take over the dormant Facebook, Instagram, Twitter and Pinterest accounts and hired a social media and marketing intern to implement the strategy and engage online.
I was responsible for:
+ Creating best practices for Portland Bride & Groom's Facebook, Instagram, Twitter, Pinterest, e-newsletter and website
+ Increasing activity from posting sporadically to at least three times / week
+ Developing social media campaigns to help drive ticket sales for Rocked event
+ Facilitating promotional house ads (print + web) to drive new traffic to various social platforms
+ Leading meetings with graphic designers to discuss art direction, hierarchy of information, project progress, revisions, etc. for rebrand.
MCMINNVILLE DOWNTOWN ASSOCIATION
Develop timelines and written work plans for each event.
· Work with subcommittees on event details.
· Assist with event budgeting process and stay within budgeted guidelines.
· Book entertainment for Concerts on the Plaza, Farmers Market, Turkey Rama, etc.
· Assist Manager in volunteer recruitment.
· Carry out marketing efforts leading up to each event.
Publications, Website and Social Media
· Write and distribute bi-weekly e-newsletter, which is edited by the Manager.
· Maintain training with website programmer to maintain the website, including calendar of events, membership, and other website updates.
· Maintain social media sites for MDA and groups within, including Farmers Market and the McMinnville Downtown Wineries.
Designed 16-page digital magazine for Creative Co.’s TasteMac social media campaign promoting the wine and culinary scene on McMinnville’s famed Third Street. Responsible for market research, design and administering marketing materials.
Designed 36-page walking tour guide for McMinnville Downtown Association's Historic District funded by a matching grant-in-aid from the Oregon State Historic Preservation Office and the National Park Service. Responsibilities included research organization and design using Creative Cloud.
This publication has been funded with the assistance of a matching grant-in-aid from the Oregon State Historic Preservation Office and the National Park Service. Regulations of the U.S. Department of the Interior strictly prohibit unlawful discrimination on the basis of race, color, national origin, age or handicap. Any person who believes he or she has been discriminated against in any program, activity, or facility operated by a recipient of Federal assistance should write to: Office of Equal Opportunity, National Park Service, 1849 C Street, NW, Washington, D.C. 20240.
Preview coming soon…
Developing, implementing and tracking analytics for all social media platforms including: